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Swarovski Swan Seekers and Swarovski Block SC Seekers
Swarovski logos... the history behind them


Being so passionate about your Swarovski Collection, you many have questions about the various Swarovski logos that you find imprinted on your retired Swarovski crystal pieces. Does crystal bearing the Block SC logo have a higher value? Can crystal have the block SC logo and the Swan logo? Should you search, acquire, and collect the swan logo and block SC logo?

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The block SC logo was the original logo used on Swarovski figurines in the Silver Crystal product line. Essentially, the logo is the letter C, with the letter S inside the open part of the C. The company used this Swarovski logo from 1976 until 1988. Crystal bearing the block SC logo means that the crystal was made sometime during those years.
The Swan logo was the Swarovski logo that replaced the block SC logo used on the Silver Crystal product line. Swarovski began using the swan logo in 1988 and still uses a swan logo today. Crystal bearing the Swan logo means that the crystal was produced 1988 or later. When collectors are swan seekers, they are looking for crystal with the swan logo.
Since some crystal retired before 1988, that crystal would be found only with the block SC logo. However, some crystal was introduced when the block SC logo was in use (prior to 1988), but the crystal did not retire until after the swan logo was introduced (1988), so those pieces can be found with either logo. The crystal may contain the old logo or the swan logo, but not both Swarovski logos on a single item.
So now, the question begs....do you need to seek and collect crystal with both the different logos for your Swarovski collection? Here, at Crystal Exchange America, we do NOT find that either logo is more valuable. Furthermore, we do not find that collectors really care which logo is on the Swarovski piece, just that they prefer it to have a Swarovski logo on it. Seeing that logo gives the collector piece of mind that the crystal is genuine Swarovski.
Attention Swan Seekers!


Now, it is worthwhile to mention, that crystal appearing NOT to have a logo does not mean that it is not genuine Swarovski. Sometimes, logos are extremely faint. Sometimes, the logo could be between glue joints if the logo were applied before assembly was complete. It is also worth mentioning that some of the very old pieces did not have logos applied to them. As in the case of Swarovski crystal paperweights, it may be on a sticker attached to the felt bottom. Early Christmas ornaments did not bear a Swarovski logo as they were released as a part of the Giftware Suite line. It was (and still is) possible that it accidentally escaped without a mark at all. And lastly, it is worth mentioning, that we have actually seen a few pieces with the Swan logo applied backwards! Now, there's a Swan to seek!